Actively Radiant with Murad's Active Radiance Serum

Murad's Active Radiance Serum
1 fl. oz. $89.00

When I first started blogging back in March of 2008 (!), I recalled my introduction to the world of serums.

I have always been a PBS Girl, and will slog through the fundraising events because I know they need viewer support.

One evening, I became mesmerized, watching the Internationally known Dermatologist, Dr. Denese spouting her shpil.   Dr. Denese is a Hungarian blonde of a certain age. Initially, I wasn't paying any attention to what she was saying because I couldn't take my eyes off her glowing skin...Then I snapped out of my revelry and whipped out a  notepad.

 Dr. Denese's skin care philosophy is backed up with a whole lotta science and boils down to 5 simple steps: 


1) Cleanse 
2) Tone
3) Exfoliate with glycolic acid 
4) Apply a "serum" with a watery consistency to 
5) Bind with an application of a "fatty" night creme.


 It all resonated well with me, and I still follow this regimen every day and every night for the last 6 years.  In addition to my beloved La Peau Skincare (the best day, night and eye cream ever), I have added a miracle booster, a 2 part system from 3 Sisters Restorasis before my serum. This one, two easy system clinically reverses damage.  I have promised and will be providing you with in depth information about this amazing find.  I am proud to be the the Brand Ambassador for both products.


In the beginning, it was nearly impossible to find a "serum with a watery consistency".  They barely  existed as a skin care category.  The market is now proliferated with them,  so hunting for an effective serum, that delivers the glow I pursue like a truffle hound is always something I am open to sample.


I  am quite enamored with Dr. Howard Murad's Skincare products.  One of the easiest, most effective glow getters I have added to my skin care regimen is  a simple application of  Murad's Intensive-C Radiance Peel, for 10 minutes, once a week.  ($49.50 and a little goes a long way).


When I had the opportunity to sample the well reviewed Murad Active Radiance Serum, I pounced.  Here's the promise:

HBA Global Expo aka Diva in Wonderland

2012 HBA Global Expo Jacob K. Javitts Convention Center NYC

I don't know how it is exactly, that until Wednesday, I have never had a reason to attend the Jacob Javitts Convention Center before, but I relish new experiences, even on 100 degree days, so off I went.  Remarkably, this behemoth that spans nearly 6 city blocks was as cold as a meat locker...trust me, I wasn't complaining.



What was going on was an International fair of new products, technologies, packaging, formulation, speakers and panels.

I connected, reconnected, sampled products, learned about new launches, did facial exercises and sat in on an excellent seminar, "Social Influence In Skincare And Beauty", well moderated by Katie Welch, Vice President of Communications of Bliss.



Katie and fellow panelists Felicia Walker Benson, Social Media Beauty Director, Bergdorf Goodman, Dr. Stuart Schultz, President of DermTV and  mySkin′s CEO, Rahul Mehendale  all top influencers in the world of social skincare and beauty, shared their "Golden Rules" with us.  It was time well spent.



I also met: