What In the World is Face Baking?

Face Baking courtesy of Refinery 29/Youtube

Do you have not a clue???  Neither did I, until this morning, when my friend Linda Levy asked me if I have tried it.  I couldn't possibly, since I somehow missed the newest beauty fad to hit the blogosphere.

Is it surprising that this half baked trend has Kardashian roots??? Not really.  Contouring madness has reached a new zenith due to the K. clan, which no doubt also includes Caitlin. Supposedly, Kim's makeup artist Mario Dedivanovic has been baking her and recently went public with the technique.

So what's it all about???