Length vs. Width...The Age Old Dilemma

Hard to believe, but my mascara tank was on E...I checked all my usual stashes and my goodie closet-- nada.  What to do???  Mascara is definitely a makeup category I don't splurge on.  Yes, I have gone the YSL, Dior, Lancome route in the past, but unlike foundation, shadow, lipstick and blush, I just don't see enough difference to justify the spike in price.

I was on a CVS run and remembered how much I liked mascaras with built in primers in the past.  Having the freedom to haphazardly dash on the (white) primer, which acts as a first coat, is downright liberating.  It also sets the stage nicely for clean looking, non clumpy, long lashes.  By sight, I could not find the last one I used, nor could I remember if it was a L'Oreal or Maybelline offering.  Oh-tay...moving on.  I selected L'Oreal's Double Extend Mascara in Carbon Black.  Frankly, there are so many mascaras within the same brand it's getting harder and harder to choose.  From a marketing stand point, I am not sure how they are just not cannibalizing their own market share...but I digress.  Net net,  how did it work???