The Internet has forever changed the way we shop. Instagram and Street Style has fueled the desire for instant gratification. The age old disconnect of looking for a fresh pair of white jeans in July, only to find stores filled with cashmere and suede, motivated Christopher Bailey, Burberry's CEO and Designer to set in motion a radical change; See Now-Buy Now Fashion. Why, he reasoned, create all of the buzz, only to have it all fizzle and burn, till the clothes arrived in stores 6 months later? Is the key to keep customers happy, engaged and more importantly, spending again?
What would happen if he did his runway show in real time...instead of showing Spring 2017 this fall, he showed his freshly crafted women's and men's Fall 2016 show yesterday. All of the merchandise shown on the runway was available in Burberry stores today. A few of my favorite looks are below:
