|Gray Away Root Concealer|
$9.99 in drug stores nationwide
I have twice written about Rita Hazan's Root Concealer, a cleverly conceived product to literally spray away gray. Rita Hazan is a celeb colorist turned celeb in her own right. I thought Root Concealer was so miraculously good, I included it in my Best of 2011 Hair Round-Up. Honestly, I think it's right up there with Sir Alexander Fleming's penicillin discovery, though others might find that an exaggeration.
Root Concealer is sold exclusively at Sephora and by Ms. Hazan on her website and QVC. The one ounce can is not a travel size edition, it is the way it is packaged. For such a small amount of product, it is a very pricey addiction at $24 a pop...I know this first hand.
Frustrated by the frequency that I need to repurchase it, I did ask the Sephora consultant if she knew why it couldn't at least be packaged in larger cans. She plausibly told me, that it wasn't possible, since the thin, dolphin nose spray applicator would clog...O.K., I'll bite. This time I didn't repurchase it, but decided to scour the Internet for spray alternatives.
This all brings me to my latest discovery...Gray Away Root Concealer. I cannot find much information about QB Labs, who manufactures it. My twofer arrived today...
Gray Away's website did not provide information about how much product I was receiving, and I conjured up a vision of two 8 oz. cans. Disappointingly, as soon as I opened the box I knew I was back in Rita territory. Each can contains 1.5 oz and are about the size of a bottle of mini-bar vodka. I opened the can and saw a similar dolphin nose applicator-- Maybe there really is something to be said for that "clog"
Gray Away is available in 4 shades, Blonde, Auburn, Light Brown and Dark Brown. Root Concealer also has Black. I knew from experience to order the light brown. It is peroxide and ammonia free, and similarly promises to be flake free, run free and meant to last until you shampoo it out. (It is, it is and it does).
How does Gray Away and Rita Hazan Root Concealer Compare:
I found the Gray Away to be far superior. It went exactly where I sprayed it and covered any gray completely. It did not rub onto my finger tips after a few seconds of drying and it did not leave my hair feeling stiff and tacky.
With shipping, tax and handling, 3 oz. of Gray Away was $27.00. I think it's safe to assume the "twofer" deal will run ad infinitum. 1 oz. of Root Concealer is roughly the same amount with tax, so essentially you are getting twice as much Gray Away for your money.
I think you can guess which way my head is heading...
For now, Gray Away is as good as it gets. I have a friend at P&G and I've told her I think "Root Concealers" will be as big as Clairol's Root Touch-Up if someone can make it more cost effective. That would be a huge win at the mass level.
My real hope is that Sir Alexander Fleming's great grandson will accidentally stumble upon a pill that would make gray hair obsolete. Now that would really be right up there with penicillin.