Is Great Lash Still Great?

Maybelline's Great Lash  has been a best selling mascara for the last 40 years...which sounds like a lifetime, until I did the math and realized I could have been their first customer.  It is a perennial favorite on many beauty round ups, inluding Allure's and is frequently mentioned as a staple in top makeup artists arsenals.

On a lark, I decided to revisit Great Lash, my very first mascara to see how it held up over the years. I always loved the Lilly Pulitzeresque hot pink and lime green packaging and with nothing to compare it too, was satisfied with its performance   Between changes in brush shape; fat, thin, curved and comb and formulas; thickening, lengthening, lash accelorating,  fiber filled and waterproof,  mascara has come a loooong way.  So how did it hold up???

False Advertising

Maybe it's just a clever turn of a phrase, but Maybelline's new mascara  The Falsies Volum' Express, is flying off the shelves.  Cute name, no doubt about it and none for me, nowhere.  Onward to plan B, though I stood staring at the empty display for a good 60 seconds, willing a Falsie to appear...Nope. Nah-dah.