False Advertising

Maybe it's just a clever turn of a phrase, but Maybelline's new mascara  The Falsies Volum' Express, is flying off the shelves.  Cute name, no doubt about it and none for me, nowhere.  Onward to plan B, though I stood staring at the empty display for a good 60 seconds, willing a Falsie to appear...Nope. Nah-dah.