|Color WOW Root-Touch Up Kit|
$34 for approx. 60 applications
Over the last few months, I have read several beauty blogs about Color Wow, a temporary water resistant temporary root-touch up product. Universally, they have been positive, particularly since they have tackled the trickier feat of covering up blonde regrowth, black or white.
Personally, I am still satisfied with Gray Away Root Spray when needed except for two things; it is not readily available at retail and, as pointed out by a clever reader, its primary ingredient is butane.
Short of avoiding using it while barbecuing, that butane thing has weighed heavily on me.
While I was getting a manicure, I perused Allure's August issue, which covered their 2013 Beauty Awards and Breakthroughs. Sure enough, Color Wow was a winner in both categories.
This tipped me over the edge so I purchased it this evening at Ulta in medium brown. Naturally, I had to try it as soon as I walked in the house.
My hair at this point is about a month out from being freshly colored. It was easy enough to apply. The brush has two sides. The side with the shorter denser bristles made it easier to apply since it picked up more product and was easier to stipple in place.
Here is a picture of my before and after. It took about 20 seconds to apply. Scalps, come to mention it, are really unattractive:
|Before Color WOW|
|After Color WOW|
Since this is just one section of my part, I think it would take a lot longer than Gray Away to apply. I'm going to use it for awhile before I make a final decision between the two. I especially want to see if it stays put between washing's as described.
Here is some more information if you are interested: