FNO, started in N.Y. in 2009, on the heels of a reeling economy that nosedived in 2008. Ms. Wintour wanted to help jump start spending, by encouraging people to go out and shop! Three years later, this Vogue sponsored event, that kicks off Fashion Week in N.Y., has grown to 27 cites around the U.S. and 15 countries!!! In addition to creating a fantastic party, that all are invited to, the event raises money for charitable causes, based on proceeds of sales. This year, it also includes many online opportunities to particpate and receive gifts with purchase.
I doubt that some scattered showers will but a damper on N.Y.'s enthusiasm for FNO. Every major retailer and fashion district from Soho to Madison Avenue will be opening their doors and welcoming the crowds. Special events and surprises abound.
Makeup lovers and Smashbox fans who are partying downtown should pop into Sephora at 97 Fifth Avenue between 6 pm and 1l pm. What's happening??? You!
Smashbox is "bringing the on-set experience by offering the chance to recreate an authentic Smashbox Studio shoot. Fans are invited to prep with their favorite Smashbox beauty essentials, then step into the spotlight and pose for professional photos by Smashbox Cosmetics co-founder and celebrity photographer Davis Factor". Are you ready for your close-up???
Happy shopping all! Fashion's Night Out successfully confirms that one person can make a difference. Congrats to Anna Wintour, Vogue and all the retailers and companies who have embraced this new tradition, which continues to grow domestically and globally.
It's all good...
xox,
DD
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