Wednesday, December 22, 2010
Not the perfume, by Dior, (I've never smelled it)...the mesmerizing commercial starring Charlize Theron. It was first aired in 2007 during the Holiday Season.and smartly, it was not retired. Charlize looks drop dead gorgeous, returning home from a night on the town. She struts and strips, discarding all the artifice and armour...gown, shoes, jewels in heaps in her wake. What matters??? Not much, just her perfume...and whoever awaits in the boudoir. Now that's hot.
The other kick??? The background vocals. It sounds vaguely European, funky...cool. Something I might even want to download onto my Ipod. But who is singing? Knock me over with Charlize's thong---It is none other than marvelous Marvin Gaye!!! The song, entitled, "Funky Space Reincarnation," was recorded in 1978 and released in 1979, yet here it is in 2010 still sounding contemporary...Se magnifique!!!
I love that Dior has chosen to continue to run this ad. It makes me pine for another Holiday favorite...Nicole Kidman's 2006 Chanel No. 5 ad, set to Debussey's Clair de Lune. The "story" has everything: beauty, mystery, love and loss...more a movie than an advertisement. Brilliant and classic. Like Chanel No. 5.
When the wheel ain't broke there is no need to reinvent it. In the case of great ads, (few and far between) just re-air them...no???