I am already looking forward to tonight...I am having dinner in the city and a "sleep over date" with my best pal from High School! I hope you have a friend like this too...you can finish each other's sentences, howl like hyena's and know each other's darkest secrets...all judgements reserved. "B" (which is what I really call her), is a power house in the advertising world. The fact that she loves my blog really thrills me, because B. is an amazing writer.
I asked her what she was working on lately, and she tells me she has been hired to work on a new ad campaign for "Alli". Have you heard of it? It is an FDA over-the-counter drug to "boost" weight loss...of course I want the skinny on it. Here are the good parts; they do have an "Alli" plan, but you don't have to be on it. No calorie counting, insane food combinations or starvation. You must eat healthy and limit yourself to less than 15 grams of fat per meal. Alli does it's part by not letting 25% of the fat from the food you eat get absorbed. This is sounding just fine!
Drug ads amuse me to no end...They always show happy, peppy, people enjoying a sunset clambake, while quietly reading off a litany of life threatening side effects. I am non plussed by most things...blah, blah, blah, blindness or death. Blah, blah, blah, rare incidences of liver failure...But the stuff like "4 hour erections" and "mild to moderate oily flatulence", always make my ears perk up. So I must ask her, "B... did the hire you to shuzz over oily flatulence? "Yup". So, they were bringing in the A team. "Have you tried it? "Yes and here's the deal, you are so terrified of eating more fat than your supposed to, that you just don't (I think this may the literal translation of scared -hitless). "It simply forces you to eat properly. Now, if you are dining at the Russian Tea Room or invited to a Texas BBQ, you just wouldn't take it at that meal. Other than that, it's a brilliant secret weapon".
So, there you have it. If anyone can take the sheer terror out of this campaign, it will be B. Stay tuned...