I'm Primed: Hourglass Mineral Veil Primer

Hourglass Mineral Veil Primer
3 sizes: $18, $52 $72

Hourglass Mineral Veil Primer is one of those products that women talk about it hushed whispers, irrationally, I imagine, so as not to diminish its magical powers. Of the thousands of reviews on Sephora's website, a whopping 2/3rds of their nearly 3,000 reviewers gave it 5 stars. Unheard of...

I'm not necessarily inclined to want to add another layer of stuff to my daily routine as we head into stickier weather, but if it keeps my morning application in place and minimizes touch ups, I'm game.

Frugality is not a long suit of mine, but I could just never pull the trigger on spending $52 on a primer. Fortune smiled on me during a recent Sephora run, when I spotted Hourglass Mineral Veil Primer in their new $18 travel size pump. This was too much to resist.