When we have family get togethers, I always look forward to seeing my equally beauty obsessed cousin Karyn. Karyn is a highly placed retail executive, with endless opportunities to sample high end beauty products. We usually sit on the floor, cross legged, emptying the contents of our makeup bags, while we compare and critique their contents-- Then we move on to hair...
It was Karyn who told me about her new Holy Grail hair find: It's a 10 Miracle Styling Serum, and best of all it was the one and only product she needed. Ahhh Brava!!!
It's a 10 is the brain child of Carolyn Plummer and Scott Scharg, who after 20 years of industry experience a piece, "decided to create their own custom salon hair care line to change hair care for the better". They too, wanted a more simplified approach and that quest, led them to the development of It’s a 10.
I decided to contact them and share my tale of the Blogger and the beauty obsessed cousins and asked for a sample of It's a 10. Very nicely, they agreed and sent me their newest offering, It's a 10 Miracle Leave-In plus Keratin, (Though my hair is not keratin straightened...
I couldn't wait to try it! As it was drying, it felt like it needed some more moisture so I cheated and sprayed in some Humectress Leave-In Conditioner. Somehow, I felt like my drying time was significantly less and the outcome was excellent, sleek and shiny, but not flat. Ahhhh Brava!
The next morning, my hair required very little to get it looking good, which was "a 10", since I had a busy day and night on tap; a visit to the Georgio Armani showroom in N.Y. and in the evening; a picnic party on the beach in Westport Ct. The temperature in the city was oppressive yet my hair remained tame and manageable. While it would be cooler at the beach at night, it would also be more humid, so I pulled my hair back a bit, and hoped for the best and had a wonderful time.
I snapped this picture when Ifirst got home and for beach head, I was kinda thrilled!
For the second year in a row, It’s a 10 Haircare has teamed up with Right Action for Women to create a limited edition pink bottle of the Miracle Leave-In Product. Throughout the month October, proceeds of the sales of this product at salons and beauty supply stores nationwide will go to RAW. (My local CVS now carries It's a 10. It is also readily available on Amazon).
Ahhh Brava. Innovative, effective and supportive of women in need. It's definitely a 10.