AAFPRS ANNUAL SURVEY Unveils RISING TRENDS IN FACIAL PLASTIC SURGERY
Millennials & Injectables Are Shaping The Future Of Aesthetics
This year’s member survey reveals that combination therapies are king. In 2016, 66 percent of facial plastic surgeons reported combined non-surgical procedures in the same patient as the top trend in their practice.
The availability of more advanced and less invasive technologies is making age an arbitrary number. Time has become a more important commodity than money when it comes to staying young and looking good. In the era of insta-everything, patients want to get the most out of every visit to the office.
MULTITASKING & MAINTAINANCE
“It’s an exciting time for facial plastic surgery, with more and more non-invasive therapies becoming available to us,” says Dr. Fred G. Fedok, president of the AAFPRS. “By combining injectables, lasers, ultrasound and radiofrequency, we are able to offer highly individualized therapies to a much wider range of patients. We can also use these non-invasive options to enhance surgical results and speed recovery time for optimal outcomes.”
Cosmetic patients want a more youthful appearance without spending too much or experiencing post-procedure downtime. They need to get back to their overscheduled lives quickly without the telltale signs of having had anything done. Whether its fillers plus neurotoxins to smooth wrinkles or energy-based treatments to lift sagging skin, patients today are all about multitasking and maintenance to slow down the hands of time. “Patients want to look good for their age for as long as possible, and we now have the tools to provide visible lasting results with and without surgery,” says Dr. Fedok.
THE POWER OF PREJUVENATION
In our youth-obsessed culture, it is all about slowing down the clock. The number of patients under 30 seeking cosmetic tweaks continues to grow. Fifty one percent of AAFPRS members agree that more patients now emphasize early maintenance, with increasing numbers of men and women in their 20s and 30s opting for preventative measures to forestall bigger procedures and surgery. This emerging segment uses advanced skincare, practices sun prevention, and starts with facial injectables before they turn the big 3-0. In fact, more than half (56 percent) of facial plastic surgeons saw an increase in 2016 in cosmetic surgery or injectables with patients under age 30.
“The focus has shifted from correction to prevention. Even before the first signs of sagging, lines or volume loss, we are seeing patients adamant about stalling the aging process,” Dr. Fedok adds.
Nearly all AAFPRS members (99 percent) agree that celebrity influence still plays a big role. Consumers are constantly bombarded with images of ageless stars, and want access to that fountain of youth.
CHEMICAL PEELS RISE AGAIN
Dating back to the Egyptians, chemical peels have long been a favorite for revitalizing skin. With a wide range of combinations of acids and enzymes in various concentrations from mild and moderate to deep, facial plastic surgeons can treat sun damage, brown spots, wrinkles, acne and improve lackluster skin tone and texture with peels.
Gone are the days of the red, blistering post-peel skin and days of hiding away due to more advanced and buffered solutions, Consumers are responding to these new formulations. The survey showed that chemical peels are in strong demand with over half (52 percent) of AAFPRS members last year.
Dr. Fedok warns, “While it may be tempting to order your own high concentration solutions on the Internet, consumers should stick to a concentration of 10 percent or less for peels with alpha hydroxy acids or AHAs, like salicylic and glycolic acids. Always consult with your skin care professional before trying aggressive peels on your own to avoid any possible adverse events and achieve the desired result.”
SOCIAL MEDIA AND PLASTIC SURGERY
According to AAFPRS members, two of the top drivers for cosmetic procedures are the desire to remain competitive in the workforce and the impact of social media.
Forty-nine percent of surgeons reported patients’ wanting to stay relevant and vital at work, while social media remains a huge incentive to have some work done with even more surgeons (42 percent) than last year reporting patients seeking cosmetic procedures to look better in selfies, Instagram, Snapchat, Facebook Live and other social channels.
The most requested procedures were tailored to these specific lifestyle concerns. Eyelid procedures to look less tired were reported as a rising trend by 62 percent of members, as well as patients seeking cosmetic procedures due to dissatisfaction with their profile (49 percent) and patients requesting to “get their cheekbones back” (46 percent).
BOTOX® (Allergan), along with Dysport® (Galderma) and Xeomin® (Merz), remain the most popular minimally invasive procedure for both women and men, followed by hyaluronic acid fillers. As for surgical trends, rhinoplasty (nose surgery) leads the way again, followed by revision surgery, blepharoplasty (eyelid surgery) and facelifts.
WHAT’S NEXT
“Look out for new hyaluronic acid fillers coming soon to the United States,” says Dr. Fedok. “In the meantime, recently approved Volbella for lips and Restylane® Refyne and Defyne for marionette lines and deep set wrinkles will be big this year. We also predict more novel uses for botulinum toxins and super-powered topical agents that may reduce unwanted under-eye fat and smile lines.” More men are getting in on the action too, in particular with BOTOX and chin fat reduction treatments.
For those ready for surgical solutions, a natural-looking result is paramount. Sixty-five percent of AAFPRS surgeons reported patients asking to avoid the telltale signs of surgery including a too short tip or scooped bridge when it comes to rhinoplasty. Many members also indicated that more patients are going online and bringing in images of natural noses for guidance.
TRUST YOUR FACE TO A FACIAL PLASTIC SURGEON
As plastic surgery becomes more mainstream and more alluring to patients of all ages, the AAFPRS urges consumers to select a board-certified surgeon who specializes in plastic surgery of the face, head and neck. Research providers and the treatment information via trusted online sources (www.aafprs.org) before scheduling your consultations and having a cosmetic procedure. Review before/after options and don’t be afraid to ask tough questions about background and credentials.
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ABOUT THE AAFPRS:
The American Academy of Facial Plastic and Reconstructive Surgery is the world's largest specialty association for facial plastic surgery. It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck. www.aafprs.org
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xox,
DD
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