Genius: Sephora's Virtual Artist App

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Sephora's Virtual Artist App

For the last several years, my dear friend Linda Levy, has dreamed of finding her perfect shade of red lipstick. She's tried dozens in vain.  I have also tried to aid her cause by donating every sample of red lipstick that comes my way via blog review samples, goodie bags or Sephora VIB Rouge perks.  Alas, nada.

When Linda arrived the next day, with the perfect red lip, I couldn't wait to find out how she achieved it...

She finally decided she was going to make good on her promise to carve out some time and ask the experts at Sephora to help her find the shade that has always alluded her. She did and two brilliant things emerged; 1) They have technology in store that when applied to your face, analyzes your skin tone. With that hurdle out of the way, scientifically, it then can match you with the ideal shades for your foundation, blush and lipstick. 2) If you download Sephora's Virtual Artist App on your phone and allow access to your camera, you can experiment and see yourself in real time, with lipstick in every shade of the rainbow.  I was mesmerized!


For years, I've dreamed, of pulling off a nude lip. Some how it always makes me appear like a classic Alien sketch; all eyes, no mouth. Now that I've scrolled through at least 100, I've officially abandoned that dream...ditto coral and red.

Berry is my only hope and while lately I have been experimenting with lighter shades, the darker berries were what intrigued.

Another great feature is that you can download four looks at a time to compare shades. For fun, it also suggested "shaking" the phone. I felt foolish until it magically transformed my photo with four new lip options!

My own efforts at trying on 4 virtual Berry shades.
I was able to email my comparisons to myself and was
thrilled that all four lipsticks were listed by bran and price
for future reference

I'm partial to number 2. What do you think? Of course, seeing them in real time may make a difference, but as a tool to eliminate, edit, and offer options, I think it's phenomenal.

Linda couldn't wait to share the Sephora Virtual Artist App with me and I in turn, couldn't wait to share it with you. 

Enjoy...

xox,

DD